This was for a recurring feature called 'Shop Tactics' on the Bond Street Association News blog, where people of note are asked to recommend their favourite Mayfair shops, cafes and places of interest. Vassegh has been chief executive of Masterpiece London, the glamorous art and antiques fair held at the Royal Hospital, Chelsea, for six years, and we did the shoot in the Masterpiece offices. Born in in Tehran, Vassegh spent her formative years in LA before attending boarding school in the UK and settling in London, which she now calls home.